Prepare for the Dem和s of a 21st Century Business L和scape
Ignite your ingenuity 和 entrepreneurial thinking through the Department of Marketing, Operations 和 Analytics.
In addition to studying finance, 会计, economics 和 management, you'll perform marketing analyses 和 create original content.
Marketing, Operations 和 Analytics Programs
Through one of the three programs offered through the Department of Marketing, Operations 和 Analytics, you'll receive specify training in relevant tools 和 technologies, 包括 social media management, 网站设计, 搜索营销, email campaigns 和 mobile marketing.
营销(BBA)
Learn the fundamentals of promoting a message or product with a Bachelor of Business Adminstration in Marketing. Dive into projects by creating a social media marketing plan for a real-life client 和 implement a marketing plan for a local company or nonprofit.
Master of Science in Digital Marketing 和 Analytics
Take your skills to the next level by earning your Online Master of Science in Digital Marketing 和 Analytics in 16 months. With a curriculum reflective of current industry trends, you'll learn marketing strategies to best suit your cause or company. Identify what's working 和 learn to adapt 和 apply best practices so your message reaches beyond your intended audiences.
Master of Science in Business Analytics
Learn to read data 和 to value the people behind the numbers through our Online Master of Science in Business Analytics in just 18 months. You'll be prepared to think critically, to analyze problems 和 to make responsible 和 strategic decisions through the lens of moral reasoning 和 ethics.
AASCB认证
The Department of Marketing, Operations 和 Analytics falls under The Bill Munday School of Business which earned business accreditation by AASCB国际 in 2022. AACSB is the longest-serving global accrediting body for business schools, 和 the largest business education network connecting learners, 教育工作者, 和 businesses worldwide.
计划的好处
Through offered courses, students can receive certifications 和 experience in the latest marketing technologies, 包括 Hootsuite for social media marketing, HubSpot的入站 和 谷歌AdWords for digital marketing, 谷歌分析 for marketing metrics, 和 Salesforce for sales 和 relationship marketing.
The department now offers a Digital Marketing minor, available to all St. 365比分网电竞 students. The minor provides students from a variety of disciplines the ability to gain analytical expertise, practice with specific channels 和 experience in digital marketing.
Students work alongside experienced faculty mentors to put their knowledge to practice in Austin’s thriving start-up scene. Many gain leads to internships, volunteer opportunities 和 full-time job offers through faculty connections.